With ayona, we're pioneering the future of feedback analysis with our generative AI application and transforming the way businesses analyse and act on qualitative data.  
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We believe every company possesses valuable data, much of which goes untapped—especially qualitative data like app store reviews, customer emails, and social media feedback. This data is rich with insights but often difficult to leverage effectively. With ayona, we turn this qualitative data into actionable insights to  increase customer experience with confidence since it is proven that better customer experiences lead to higher retention, increased repeat purchases, and new customers through the power of positive word of mouth.

Our motivation is to help companies unleash the full potential of their qualitative data, turning feedback into actionable insights that drive growth and success.

Responsible Data Practices
‍At  ayona, we believe in handling AI and data responsibly. That's why we are committed to upholding high standards for data management, guided by our core principles of transparency, accountability, privacy, and fairness: 
1. We believe in being transparent about where we store data and enabling customer to choose the right level of data security
2. We take accountability for the data we process, implementing robust policies and measures to protect it from breaches and misuse
3. We implement stringent security measures to safeguard personal and sensitive information, placing privacy at the core of our approach
4. Lastly, we are dedicated to fairness, working to minimise bias in our data practices and ensuring our AI-driven insights promote equitable and just outcomes for all.